Kakuzi Limited know that money is in Avocado farming

Avocado farming in Kenya is quickly becoming a profitable venture for farmers. The increasing global demand for avocados has created an opportunity for Kenyan farmers to diversify their income streams and increase their profits. In recent years, the industry has experienced significant growth, driven by the high demand for the fruit in international markets. This trend is expected to continue, and Kenyan farmers can take advantage of this opportunity to improve their livelihoods.

Kakuzi Limited: A Success Story in Avocado Farming

One company that has reaped the benefits of the booming avocado market is Kakuzi Limited. According to all of the company’s annual reports, avocado has been its profit champion over the years. The profitability of avocado farming is further evidenced by the fact that Kakuzi has been able to add 188 jobs due to increased production and sales.

Kakuzi Limited is a Kenyan-based company that has established a reputation as a leading producer and exporter of avocados in the East African region. The company has been in operation for over a century, and its success in avocado farming can be attributed to its commitment to sustainable agriculture practices, investment in modern technology and equipment, and a skilled and motivated workforce.

Some of the success stories from Kakuzi farmers – check it out.

The company’s success in avocado farming is not surprising given the high demand for this fruit globally. Avocado is a highly nutritious and versatile fruit that has gained immense popularity in recent years due to its health benefits, which include being a good source of healthy fats, fiber, and essential vitamins and minerals. The fruit has become a staple in many households, and its consumption is expected to continue growing in the coming years.

Kakuzi Limited has leveraged this growing demand to become a major player in the avocado market. The company has invested heavily in modern irrigation systems, pest control, and disease management, and has established a network of over 3,000 smallholder farmers to supplement its production. The company also adheres to strict quality standards, ensuring that its products meet the highest export requirements.

Kakuzi’s success in avocado farming has not only benefited the company but also the local communities where it operates. The company has created job opportunities for over 6,000 people, including farmers, employees, and contractors. The company also supports various community development projects such as education, healthcare, and infrastructure development, improving the quality of life for the local communities.

Factors Driving the Growing Demand for Avocados

The growing global demand for avocados is driven by several factors, including changing dietary habits and the health benefits associated with the fruit. Avocados are high in healthy fats, fiber, vitamins, and minerals, making them an attractive food for health-conscious consumers. Additionally, the versatility of avocados means they can be used in various cuisines and dishes, making them a popular ingredient in many recipes.

The demand for avocados is particularly high in developed countries, such as the United States, Europe, and Japan. Kenya, which is the largest exporter of avocados in Africa, has been able to capitalize on this demand by exporting the fruit to these markets. According to the Kenya National Bureau of Statistics, Kenya exported avocados worth Kshs 14.8 billion in 2020, a 13% increase from the previous year.

Another factor driving the growing demand for avocados is the rise of veganism and vegetarianism. Avocados are a popular food choice for people following these diets as they are a good source of protein and healthy fats. This trend is especially prevalent in developed countries, where there is a growing awareness of the environmental and ethical implications of meat consumption.

Moreover, the rise of the middle class in emerging economies is also driving the demand for avocados. As people’s incomes increase, they tend to adopt more diverse and healthy diets, and avocados are becoming an increasingly popular choice for many. In countries such as China and India, where the middle class is growing rapidly, the demand for avocados is expected to increase in the coming years.

Another key factor driving the demand for avocados is their use in the foodservice industry. Avocados are widely used in restaurants, cafes, and other food establishments as a popular ingredient in salads, sandwiches, and other dishes. This has increased the demand for avocados, especially in developed countries where the foodservice industry is well-established.

Finally, the increasing popularity of avocados as a social media trend has also contributed to the growing demand for the fruit. Avocados are often featured in social media posts and recipes, which has helped to increase their visibility and appeal among younger consumers.

Advantages of Avocado Farming in Kenya

The increasing demand for avocados presents a significant opportunity for Kenyan farmers to diversify their income streams and increase their profits. Avocado farming is relatively easy and requires minimal investment. Avocado trees are easy to grow, and they thrive in different climatic conditions, making them suitable for various regions in Kenya. Additionally, avocados are low-maintenance crops that require minimal inputs, such as fertilizer and water.

Furthermore, avocado farming is a sustainable agricultural practice that can help to reduce soil erosion and promote soil health. Avocado trees have deep roots that anchor the soil, preventing erosion and improving soil structure. Additionally, avocado trees are known to produce large amounts of organic matter, which can improve soil fertility and reduce the need for synthetic fertilizers.

Avocado farming can also help to generate employment opportunities in rural areas. The industry provides direct employment to farmers, as well as indirect employment opportunities in transportation, packaging, and marketing. Moreover, as demand for avocados continues to grow, there is potential for value addition through processing, such as production of avocado oil, which can create additional employment opportunities.

Another advantage of avocado farming in Kenya is the availability of export markets. Kenya has access to several international markets, including Europe, the Middle East, and Asia, where there is a high demand for avocados. The country also has favorable climatic conditions that enable it to produce avocados almost year-round, giving it a competitive advantage over other producing countries.

Moreover, avocado farming can help to improve food security in Kenya. The fruit is highly nutritious and can contribute to a balanced diet. Additionally, avocado farming can provide farmers with a reliable source of income, which can help to improve their standard of living and reduce poverty.

Tips for Successful Avocado Farming

To take advantage of the avocado boom, farmers need to pay attention to several factors. Firstly, farmers should ensure that they plant high-quality avocado seedlings to guarantee a high yield. Secondly, farmers need to ensure that they practice proper farm management techniques, such as regular pruning and pest control, to maintain the health of the trees. Lastly, farmers need to identify reliable markets for their produce to guarantee a steady income.


The avocado market presents a lucrative opportunity for Kenyan farmers to increase their profits. With the growing global demand for the fruit, farmers can take advantage of this trend to diversify their income streams and improve their livelihoods. Additionally, the profitability of avocado farming, as evidenced by the success of companies such as Kakuzi Limited, provides further evidence of the potential of this crop. By focusing on high-quality seedlings, proper farm management, and reliable markets, Kenyan farmers can position themselves for success in the booming avocado industry.

Joseph Boit
Show full profile Joseph Boit

Joseph is a social entrepreneur with a curious mind and a love for farming. Big dreamer and a technology enthusiast.

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